Customer Preferred


Richmond Acura, Richmond BMW, and Richmond BMW Midlothian have been proud to serve the Richmond community for many years. We have won many prestigious awards and many of our associates have been recognized by community organizations and publications as business leaders. Serving our customers with an outstanding purchase experience has always been our focus. So here we are today, stepping out of the box with a purchase experience that is Simple, Fast, Fair and Fun.
                      Customer Preferred is a completely transparent customer centered approach to buying a new Acura or BMW or any pre-owned vehicle.
                      Our Best Price Everyday and Every time upfront. That's what the customer preferred program is all about. Every vehicle in our new and pre-owned inventories has already been marked down with a highly competitive low price. Our vehicles are priced to sell...not negotiate.
                      We review prices daily and post them based on what customers, like you, are paying in the market place. We make adjustments to our prices as there are changes in the inventory levels go up or go down or the manufacturer offers rebates and special offers. We use supply and demand, manufacturer data as well as third party independent pricing sources to establish the prices for our vehicles. If you want to see the third party pricing information let us know, and we would be glad to show you.
                      Because our prices are pre-negotiated our managers will never pressure you for more money, they will be there to thank you for becoming part of the Richmond Acura/BMW family.
                      Lastly we will guide you through the complete purchase experience. It may be of interest to you that we don't get paid based on how much you pay for your vehicle...Commissions are gone. We're paid a base salary plus a bonus for volume and your complete satisfaction. Our job is to help you find the vehicle that best fits your needs and budget not our pay check.


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